May 16, 2017
By launching recurring payments with their partners XL, Indosat Ooredoo and Tri (3) in Indonesia, Centili has opened monetisation opportunities for subscription-based businesses like Badoo and enabled carrier billing payments for subscription services to their users.
Indonesia is one of the countries with the fastest growing digital populations in Asia with more than 212 million unique mobile subscribers and mobile phone penetration at 126%, 47% of which is occupied by smartphones. According to Statista, the number of smartphone users in Indonesia is expected to reach 96 million by 2021.
It’s also a country with a lacking bank infrastructure. Nearly two-thirds of the country is still unbanked, which is why the majority of the population cannot make online payments. According to Global Findex, Indonesia has one of the lowest bank account ownership rates in the world with 36%, compared to more than 80% mobile account ownership. It is expected that the total population of bankable unbanked Indonesians will continue to grow and reach 113 million by 2020.
Potential of carrier billing in Indonesia can be seen from the large number of mobile subscribers and lack of banking infrastructure, which ultimately resulted in a vastly unbanked population. By empowering a new payments infrastructure, Centili enables access to digital services and content to that part of the population too. This is done by connecting online merchants with that market potential, adding carrier billing infrastructure, connections, consultancy, and support, all with a customised approach for specific market and merchant. By giving any mobile phone owner the ability to subscribe to digital services and to make transactions with his/her mobile account, carrier billing brings an increased payment reach for carriers and digital merchants.
Centili’s technology for recurring payments improves user experience and adds advanced features such as downscale and split billing that optimize revenue and lifts user lifetime value. Subscription-based business models now have access to that technology as an additional payment method that enables them to monetise their services Indonesia.
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Companies: Infobip / Centili