Apple is rumoured to unveil the iPhone 8 and iPhone 8 Plus (PRODUCT) RED Editions on Monday. In March last year, the Cupertino giant launched the iPhone 7 and iPhone 7 Plus (PRODUCT) RED Editions to support (RED), an organisation that raises awareness and funds to help eradicate HIV/AIDS in Africa. Details about the new limited edition (PRODUCT) RED iPhone models were reportedly spotted in an internal Virgin Mobile memo.
MacRumors reports that a memo has been distributed to Virgin Mobile employees that confirms the iPhone 8 and iPhone 8 Plus (PRODUCT) RED Editions will be listed by the carrier on Monday, April 9. The new models are said to be initially available for preorders, though their availability details are likely to be revealed through a press release later today. The memo notably doesn’t specify any information about an iPhone X (PRODUCT) RED Edition. However, the company could launch the (PRODUCT) RED Editions of all three new iPhone models to support (RED) this year. Other reliable sources, including Bloomberg’s Mark Gurman, have confirmed the arrival of the (PRODUCT) RED iPhone family – without mentioning any details about the launch price and availability.
Apple has so far been a long-standing partner company for (PRODUCT) RED brand owned by (RED) and raised over $160 million (approximately Rs. 1,038 crores). Various iPod and iPhone models, including last year’s iPhone 7 have received the red colour treatment to support the (PRODUCT) RED brand and contribute a part of their sales to the Global Fund HIV/AIDS grants that provide testing, counselling, treatment, and prevention programmes with a focus specifically to eliminate transmission of the virus from mothers to their babies. Moreover, the prime aim of the licensed brand is the help combat HIV/AIDS in eight African countries, namely Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania, and Zambia.