Loyalty programs cost you your personal data — are the rewards worth it?

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Last year, music streaming service Spotify partnered with Google to bundle a free Google Home Mini smart speaker for all US-based account holders with a Spotify Premium for Family subscription. Sounds like a great way to listen to music right? But there is a catch. There exists a laundry list of reward programs like Swagbucks, and Shopkick that lets you collect points every time you shop at one of its partner retailers, and use them to trade for gift cards at places like Amazon, Starbucks, and Home Depot. Google pays you to answer opinion polls and surveys. Even Amazon Prime is a loyalty program in the…

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